What is
Ascentix?
Ascentix is an outdoor adventure clothing brand that embodies the spirit of exploration and the thrill of the unknown. This concept was ignited by my personal quest for outdoor apparel that embodies both performance and style.
In this design, my intention was to cultivate a sense of memorability, trustworthiness, and dependability.
The logo was curated to evoke a profound sense of reliability and assurance.
Tools
Illustrator, Photoshop, Lightroom, After Effects, Blender, Shopify
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Challenge
•Developing a logo and visual elements that stand out in a saturated market while still effectively communicating the brand's values and identity
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Solution
•Incorporated elements that symbolize adventure, exploration, and the outdoors, like mountains, and abstract geometric shapes evoking movement and discovery.
Development
Design
Application
